About Us

You know firsthand how shopping for better kids' toys can be complex. As parents ourselves, we have set out to make raising your children – as well as our own – all fun and games.

Toys with a mission

At KidzLane®, we believe that playtime should be should be safe, age-appropriate, affordable, loads of fun, and a time for learning, growth, and discovery. Our passion for creating toys that help children develop new skills and explore their world is at the heart of everything we do.

The greatest lessons are often taught through everyday activities. With KidzLane® toys, your child will gain educational values by way of playing with their favorite toys. Motor skills, spatial awareness, eye-hand coordination are all incorporated into our quality playtime products. We have a special affinity to STEM themes as well. Choose to bring the KidzLane® collections into your home and school, and watch your children blossom.

No two kids are alike, and just a matter of a year older or younger can dictate what toys are appropriate for your child. The KidzLane® catalogue is therefore channeled through various toy collections, uniquely suited to different interests your child may have. What this means for you is a diverse selection ranging from the toddler’s Sing With Me mic to the tween’s remote-controlled racer vehicles.

Safety and quality are our priority

KidzLane® premium quality toys are built to last! They’re made with superior quality materials and are rigorously tested for quality, leading to a toy unmatched in quality and durability. Buy once, enjoy forever!

We understand that safety is of the utmost importance when it comes to children's toys. That's why all of our toys are rigorously tested and certified, ensuring they meet the highest industry safety standards.

We stand behind our promise of delivering only the best. Therefore, KidzLane® provides a 90 day warranty on all of our products. Our excellent customer service staff is always available to assist you.

Thousands of happy kidz and parents


Fun activity for kids and their friends. Keeps them active and busy having fun. It’s a winner!

Joanna P., Dance Mat for Kids
Birmingham, AL

My children love this toy. They are able to play with the neighbor kids in our yard and my son plays by himself thanks to the little spider toy that comes with it. Great buy and keeps my kids busy for hours.

Carol M., Laser Tag Set
Los Angeles, CA

This bubble machine produces a TON of bubbles! My granddaughter loves it. KidzLane was excellent to work with. When I thought there was an issue with the item, they immediately sent a replacement. (There really wasn't an issue - just user error).

Pam. R., Bubble Machine
Baltimore, MD

The quality and sturdiness of the jewelry box exceeded my expectations. What is nice is that the drawers can’t be pulled out so it stays in. The music is also pleasant.

Emily O., Jewelkeeper Unicorn Musical Jewelry Box
Rochester, NY

This is the one present Santa delivered that stole the show. Here we are twenty days later, and it is still a hit as the grandkids learn to make it do more and more!

Victoria G., Remote Control Robot Dog Toy
Portland, OR